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Packcept 1940s

Decade: 1940
Product: Instant Coffee

 

The 1940s were full of sorrow. As the decade began the world was at war. During this time the world had restrictions on food supply due to war rationing.
Packaging needed to be functional and clear. It was all about satisfying basics needs. Persuit wasn’t to sell more, if not to communicate what it contains.
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